Why is it important to renew my domain name before it expires?

The registry allows a short period of time to renew at your normal registration price, but then they raise the price considerably, and if you don’t pay the grace period redemption price they delete the name. Once the name enters the deletion queue, we lose the ability to retrieve it for you. You have to compete for it on its deletion date, and if you’re able to regain it, it may be expensive. We strongly recommend renewing your domains well in advance of their expiration dates to avoid the frustration and expense of this process.

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