Adding Tracking code
Login to your control panel and select the "Get Tracking Code" link. Copy the provided code and paste this into every page on your web site, inside the tags. This code will automatically track all visitors to your site, by placing a small cookie on their machine.
Adding Conversion code
Click on the "Get Conversion Code" in your TrackPoint control panel. Here you will be presented with 2 options. Name and amount. Enter in the name of this conversion. For example, if you want to track a sale conversion, then enter in 'Sale'. Place the amount of revenue generated with that conversion. If no revenue is generated, simply place '0'.
Once you have the conversion code, you will need to paste this on the final page of your conversion. This would be the last page that a user would go to once they have completed their conversion. For example, if a user places an order, and they receive a 'Thank You' confirmation page, then you would place your conversion code here.
You can use dynamic server side code to manipulate the conversion code, to automatically insert different conversion names and amounts. Sample PHP code would look something like this:
"&u=1&amount=" width="1" height="1">
Article ID: 414, Created: March 9, 2011 at 5:29 PM, Modified: January 7, 2013 at 1:50 PM